Knowledge Check

Test Your Knowledge — UX Research Plans

Question 1

Fill in the blank: Best practices for writing research questions include questions that are _____. Select all that apply.

neutral ✓
actionable ✓
specific ✓
broad

Where to find: 03-plan-overview; 04-background-goals-questions.

Question 2

Imagine you are preparing research questions for a fitness tracker design. Which of the following questions applies in a qualitative research method?

How many miles did a user typically walk in a week?
How many times did the user access the app per day?
How easy was it for users to access the app while walking? ✓
How often did the user access the app while walking?

Where to find: 02-research-overview (qual vs. quant); 05-kpis.

Question 3

A research team measured the results of their fitness app prototype and found 40% of users completed all of the sign-up tasks. Which KPI demonstrates this measurement?

Time on task
User error rate
Drop off rate
Conversion rate ✓

Where to find: 05-kpis (behavioral KPIs).

Question 4

You want to quantifiably measure how well users completed tasks for your design prototype by asking users to complete a questionnaire that measures usability. Which KPI should you use?

System Usability Scale ✓
Conversion rate
Use of navigation vs. search
User error rate

Where to find: 05-kpis (attitudinal measures).

Test Your Knowledge — Participants and Scripts

Question 1

Why is it important to engage participants with diverse perspectives and abilities in a usability study? Select all that apply.

To avoid sample bias for selected groups ✓
To include participants with characteristics outside of the desired characteristics
To identify a key user group to engage in future usability research studies
To investigate how people with disabilities interact with the product ✓

Where to find: 06-methodology-participants.

Question 2

Imagine you are developing a script for an upcoming usability study. Which of the following should you do in the introduction?

Remind participants to save their questions until the end
Ask participants clarifying questions
Remind participants there are no right or wrong answers ✓
Assign participants usability tasks

Where to find: 07-script (opening structure).

Question 3

Which of the following example script questions explicitly encourages elaboration?

Can you share why that activity was difficult for you? ✓
Was the activity easy to complete?
How many attempts did you take to complete the activity?

Where to find: 07-script (moderator practices).

Test Your Knowledge — User Data and Privacy

Question 1

As a designer, respecting user privacy and securing user data is the right thing to do. Why is it important to protect user privacy? Select all that apply.

Protects a company’s brand ✓
Reduces the risk of hacking ✓
Complies with confidentiality laws and ethics ✓
Ensures the project’s success

Where to find: 08-privacy-ethics.

Question 2

You are conducting research for a design project and need to collect user data for your study. What can you do to make sure privacy and security are part of your UX design and research practices?

Get consent from participants after you collect their data
Collect as much data from participants as possible to use in your future usability studies
Provide details about how you plan to use participants’ information and protect their privacy ✓
Store participants’ data on local servers rather than cloud storage sites

Where to find: 08-privacy-ethics (consent, transparency, minimization).

Question 3

What is considered personally identifiable information (PII)? Select all that apply.

Name ✓
Email address ✓
Personal preferences
Phone number ✓

Where to find: 08-privacy-ethics (PII vs. SPII).

Question 4

What three main concerns should you consider for the safety of research data?

Data recording ✓
Data retention ✓
Data de-identification
Data storage ✓

Where to find: 08-privacy-ethics (recording, storage, retention).

Module 1 Challenge

Question 1

You have created a plan for the UX research study. Now, you need to figure out how to gather data. For UX design, what is a common research method used to gather data?

An observational study
A case-control study
A cross-sectional study
A usability study ✓

Question 2

You have planned your UX research study and conducted a usability study, which has generated a lot of data. You spent a lot of time analyzing the data and have identified some trends and patterns. Now, it is time to share and promote your insights with your stakeholders. What is the best way for you to do this?

Create a presentation and present your research findings and your conclusions to your stakeholders. ✓
Invite the users from the usability study to explain their perceptions and feedback to your stakeholders.
Invite the stakeholders to lunch to get to know them better before discussing your high-level findings and recommendations.
Iterate the design to incorporate the research findings and your conclusions, and share the new design with your stakeholders.

Question 3

You are working on the research plan for your usability study for the app you are creating. You have documented the steps you’ll take to conduct your research, and you have determined how you will collect and analyze the data. What is this called in the context of your research planning?

Procedure
Methodology ✓
Approach
Strategy

Question 4

Your UX design mentor asks you to include research insights into the project background of your research plan. Why is this important?

The research insights in the research plan should address how those insights will be used and the decisions that will be made based on the insights. ✓
The research insights in the research plan give future users an opportunity to provide their feedback.
The research insights in the research plan are your best guess as to what the results from the usability study will show.
The research insights in the research plan should tell the client the findings from the usability study.

Question 5

You are working with the design team to create research questions for your research plan. A junior UX designer is not sure why the team needs to spend time crafting research questions. What is the best thing for you to tell them?

The research questions are the questions you will ask the users participating in the study.
The research questions should be the questions you want your research to answer and should align with the goals of your research. ✓
The research questions should target each design deliverable, such as wireframes and mockups, and provide insight into how those designs have evolved and iterated over time.
The research questions should inform the developers about the potential revisions that are coming to them.

Question 6

You are creating the key performance indicators (KPIs) for your research plan. You want to measure how users move through the app. Which KPI would you use in this example?

System usability scale
Time on task
Drop-off rates ✓
Navigation versus search ✓

Question 7

You have finalized the methodology for the research plan for the app you are creating. Your UX design mentor tells you it is important to ensure your research is documented properly. Why is this important?

The research needs to be documented properly to provide future users a first glance to your app, demonstrating how it will work.
In order for the research to be reliable, it will need to be documented in a way that another researcher could repeat it and find similar results. ✓
Documenting research properly provides your stakeholders with proof that you conducted the research and acted on the insights that were gathered.
If the research is not documented properly, reviewers of the app may discredit the designers.

Question 8

You are working to gather participants for your usability study. You have identified the participant characteristics in the research plan. What are some considerations you should have when thinking about your participants? Select all that apply.

Participants should represent diverse backgrounds and abilities. ✓
Participants should represent the key user group and groups that are marginalized. ✓
Participants should represent certain geographic locations and socioeconomic backgrounds. ✓
Participants should represent only the types of users who the app targets.

Question 9

You are crafting your script for interview questions for the research plan. What types of questions are best to use?

Leading questions
Root questions
Open-ended questions ✓
Close-ended questions

Question 10

You want to assure the users you are interviewing for your usability study that their data and privacy are very important. What are the best ways for you to do this? Select all that apply.

Provide detail about how you will use participants’ information, and protect their privacy. ✓
Let users know what data will be collected. ✓
Gain active consent from users for the data that will be collected ✓
Let users know their data will be destroyed after the app or product goes live.

Summary: This file consolidates all quiz and challenge items for Module 1 with answers and quick links back to the notes for deeper review.