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Pablo Rodriguez

Research Overview

In the test phase, research validates whether designs work for real users and produces actionable evidence for iteration. In plain terms: even when a product is “ready,” you keep iterating based on what real people do and say during testing.

  • Catch friction before development commitment grows; reduce rework cost.
  • Validate core tasks, language, and feedback; refine flows and UI details.
  • Build confidence with stakeholders using direct evidence from sessions.
  • Accept that designs can and should be iterated, even near launch, to improve the end‑user experience.
  • Usability study (core method)
    • Assess ease of completing tasks; observe behaviors and collect light KPIs.
    • Moderated or unmoderated; remote or in‑person.
  • User acceptance testing (UAT)
    • Confirm the product does what it’s intended to do from the user perspective.
    • Often aligns with pre‑launch readiness checks.
  • Quality assurance (QA)
    • Identify errors or broken flows; file reproducible bug reports.
    • Can include accessibility checks as part of definition of done.
  • Accessibility evaluation
    • Ensure people with disabilities can perceive, operate, and understand the UI.
    • Combine standards checks with real usability observations using assistive tech.
  • Participants
    • Recruit representative users from the target audience; avoid convenience sampling.
    • Include a range of abilities and demographics.
  • Location
    • Lab or remote; ensure reliable recording setup and clear consent.
    • For remote, test platforms with assistive technologies ahead of time.
  • Instruments
    • Script with tasks and probes; questionnaires for post‑task and post‑study ratings.
    • Note template keyed to tasks and KPIs; clip timestamps for highlights.
  • Task prompts
    • “Search for a leather shoe in your size. How was your experience searching for it?”
    • “Select the leather shoe and go through checkout up to payment. How did you like the checkout process? What would you improve?”
  • General questions (post‑study)
    • “How do you feel about the design and navigation?”
    • “Did you find all the information needed to make an informed decision?”
  • Task‑based prompts
    • After each task: ease, clarity, confidence (short scales) and “why.”
  • Post‑study questions
    • Overall impressions, most/least useful, top improvements, likelihood to use/recommend.
  • Language shapes comfort and candor; match tone to context to help participants be open and honest.
  • Your words influence participant wording; choose language that accurately represents participants’ ideas in questions, notes, and transcripts.
  • Consider word choices and dialects; when unclear, ask participants to clarify rather than assume.
  • Avoid ableist phrases and commanding tone; prefer inclusive alternatives (e.g., “let’s go through the details”).
  • Mind context and power dynamics (e.g., seating/standing); adjust to meet participants where they are and create an equitable environment.

Summary: Test‑phase research uses usability studies and complementary checks (UAT, QA, accessibility) to gather evidence. Structure sessions, recruit the right people, and pair questionnaires with observation for a clear picture of how designs perform.