Glossary

• Key Designer Types:

• Generalist & Specialist

  Generalist: “Broad responsibilities” Specialist: “Deep dive into one UX area” T-shaped: “Specializes in one + broad knowledge”

• Design Focus Areas:

  Graphic: “Create story-telling visuals” Interaction: “Focus on product experience” Motion: “User movement through product” Production: “Match first/final designs” Visual: “Product appearance” UX: “User interaction focus”

• UX-Specific Roles:

  Engineers: “Translate design to function” Researchers: “Study user behavior” Writers: “Create product language” Program Managers: “Ensure smooth process”

• Company Types:

• Traditional:

  Startups: “New business, unique product” Advertising Agencies: “Build marketing campaigns” Design Agency: “One-stop brand shop”

• Work Arrangements:

  Freelancers: “Self-employed designers” Apprenticeships: “On-job training” Internships: “Short-term, limited responsibility”

• Key Concepts:

• Design Elements:

  Assets: “Text, images, specifications” Prototype: “Early functional model” Wireframe: “Product outline/sketch” Information Architecture: “Website framework”

• Core Values:

  Empathy: “Understand others’ feelings” User Experience: “How people feel using product”