Basics

• User Experience Definition

• How users feel about product interaction

  • Products: goods, services, features

    Physical (game controllers, chips) Digital (apps, websites, smartwatches)

• Key Elements of Good UX

• Usability:

  • Clear design & structure
  • Easy to understand
  • Example: Ketchup bottle evolution

    Old: Glass, hard to control New: Plastic, squeezable

• Equity:

  • Considers diverse users

    Different abilities Various backgrounds

  • Accessible design features

• Enjoyability:

  • Creates positive connections
  • Example: Restaurant apps

    Photos of dishes User reviews

• Usefulness:

  • Solves user problems
  • Example: Map app

    Useful when location works Not useful if can’t find location

• Business Impact

• McKinsey 2018 Study found:

  • Companies focusing on good design outperform others
  • Benefits:

    Increased user adoption Product recommendations Positive company perception