User Centered

• User-Centered Design Core:

• “User buys and uses product”
• Solves real user problems vs personal bias
• Google’s core value:

  “Focus on the user and all else will follow”

• Four Step Process:

• Understand

  Research user experience Study similar products

• Specify

  Identify key user needs “Narrow down most important problem”

• Design

  Generate solutions Build product

• Evaluate

  Test against user needs “Test with real people” “Iteration is key”

• Real World Example - Google Photos:

• Original: Storage/organization
• User Need: Memory revisiting
• Solution:

  Redesigned using user-centered process Added easy memory search