Users

• User Definition & Understanding:

• “User seeks product/service to solve problem”
• Initial UX research focuses on:

  User characteristics Goals Pain points

• Avoid:

  Narrow user views Stereotype-based assumptions

• Key Research Questions:

• Disabilities:

  1+ billion globally have disabilities 1 in 4 US adults Consider temporary/situational/permanent impairments

• Tech Familiarity:

  “Nearly billion first-time users” Digital literacy varies May not know common patterns

• Access Considerations:

  Device availability Internet reliability Cost factors Location/language needs

  • Language switching needs
  • Cultural norms
  • Universal icons

• Research Approach:

• Include wide selection:

  Income levels Demographics Education Geography

• Consider:

  Offline experiences Language switches Cultural contexts

• Designer Goal:

• “Solve user problems”
• “Make every user feel design is just for them”
• Consider:

  Location Income Abilities Education