Five Phases

• Design Sprint Structure

  • Core Format

    • “5 days, one phase per full day”
    • Based on creative collaboration
    • “Each phase is hands-on”

  • Phase Details

    • Understand

      Set sprint direction Learn from experts Cross-department discussions “Focus everything on user”

    • Ideate

      Generate multiple solutions Build on others’ ideas Sketch and present concepts “Start planning user testing now”

    • Decide

      Evaluate all solutions Select most promising one Create prototype blueprint

    • Prototype

      Build first version “Focus on user screen experience” Needs to be testable, not perfect Prepare test materials

    • Test

      Users try prototype Observe reactions Conduct interviews “Gain insights for changes”

  • Example: Cycling App

    • Problem: Slumping sales
    • Solution Process

      Understand: App needs new features Ideate: Multiple feature ideas Decide: Custom route feature Prototype: Working feature demo Test: User feedback collection

Benefits

• Design Sprint Benefits

  • User Focus

    • “Design challenge focuses on user needs”
    • Users determine product success

  • Team Dynamics

    • Values all participants equally

      From interns to stakeholders Multiple disciplines included

    • “Best ideas rise to the top”

  • Work Environment

    • Five days of focused work
    • “Distractionless, gadgetless collaboration”
    • Dedicated problem-solving time

  • Risk Management

    • Reduces launch risks
    • Get real user feedback early
    • Make adjustments pre-launch

  • Flexibility

    • “Can be scheduled anytime during project”
    • Available when challenges arise
    • Used across many industries

      Tech Finance Retail