Glossary

Design Process Terms
- Design Thinking Framework
  - “Focuses on user throughout all phases”
    - Empathize: User research and understanding
    - Define: Using empathy insights for problem identification
    - Ideate: Solution brainstorming
    - Prototype: Creating early functional models
    - Test: User testing observation
Sprint Related Terms
- Design Sprint
  - “Time-bound, five phases over five 8-hour days”
  - Purpose: Answer critical business questions
  - Components:
    - Sprint Brief: Preparation document for attendees
    - Retrospective: “Collaborative critique after sprint”
Business & Brand Terms
- Brand Identity
  - Visual appearance
  - Company voice
- Design Agency
  - “One-stop shop for brands, products, services”
Key Concepts
- Insight
  - “Observations for new user perspective”
- Prototype
  - Early product model
  - Shows functionality
  - Used for testing