Define Needs

• Define Phase Overview

  • Core Purpose

    • Analyze empathy work
    • “Identify most important user needs/problems”
    • Build on business requirements

  • Key Tools

    • User Stories

      One-sentence narrative format Template: “As [user], I want [action] so that [benefit]” Creates actionable checklist Example: Berta wants phone orders for ease/connection

    • User Journeys

      Maps user experiences toward goals Compare: * Current system experience * Similar product experience * No product experience

    • Problem Statements

      More detailed than user stories Written from designer perspective Template: “[User] needs [experience] because [benefits]” “Create for each persona to address multiple user types”

  • Example: Bakery Website

    • Berta’s Problem Statement

      Older customer with vision impairment Needs: Easy-to-use, vision-adaptable system Wants: Phone conversation feel Goals: Easy ordering + personal connection

  • Key Point

    • Must address multiple users
    • “Problems emerge from understanding tasks AND feelings”