Ideate Solutions

• Ideation Phase Fundamentals

  • Core Concept

    • “Brainstorm many solutions without judgment”
    • Collaborate with team/stakeholders
    • Ideas can be unexpected/out-of-box

  • Key Brainstorming Methods

    • “How Might We” (HMW)

      Turn problems into opportunity questions Generate multiple answers Example: “How might we make ordering easy?”

    • Rapid Sketching

      8 squares, 8 minutes One idea per minute Visual solutions focus

    • Competitive Audits

      Study similar products Identify market gaps Learn from others’ successes/failures

    • SCAMPER Method

      Substitute Combine Adapt Modify Put to other use Eliminate Rearrange

  • Collaboration Process

    • Key Questions

      Who’s involved/roles Location/format Goals/purpose Tools/processes

  • Business Requirements Check

    • “Frame parameters as positive constraints”
    • Consider:

      Budget feasibility Timeline constraints Design standards

    • Use as filter for ideas

  • Key Point

    • “Start boundless, then filter through requirements”