Integrate Research

UX Research in Design Process
- Critical for empathize and define phases
- “First rule: user comes first”
- Purpose
  - Learn user behaviors
  - Understand needs
  - Study motivations
  - “Inform early design decisions”
Research Integration Examples
- Empathize Phase
  - Conduct user interviews
  - Understand pain points
  - Identify expectations
  - Example: Transportation app
    - User feedback on finding rides
    - Payment challenges
    - Usage difficulties
- Define Phase Activities
  - Gather feedback through:
    - Surveys
    - Focus groups
  - Outcomes:
    - Prioritize key features
    - Set clear design goals
    - “Articulate main challenge”
Continuous Research Value
- Spans entire design process
- Key Data Points
  - User feedback
  - Testing results
  - Design decision validation
- Prototype Phase Example
  - Create interactive prototypes
  - Test with potential users
  - “Ensure alignment with needs”
Research Goals
- “Put user front and center”
- Understand research methods
  - Benefits
  - Drawbacks
- Identify potential biases