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• Research Core Elements

  • “Design built on research and facts, not assumptions”
  • Purpose
    • Understand users
    • Gather feedback
    • Align designer and user needs

• Types of Research

  • Foundational (Before Design)

    • Happens in brainstorm stage
    • Key Questions
      • “What should we build?”
      • User problems identification
      • Solution approaches
    • Methods
      • Interviews: In-depth user opinions
      • Surveys: Mass question collection
      • Focus groups: Small group reactions
      • Field studies: User environment research
      • Competitive audits: Market analysis

  • Design Research (During Design)

    • Occurs in design stage
    • Purpose: “How should we build it?”
    • Key Methods
      • Usability studies
      • A/B testing
      • Cafe studies
      • Card sorting
      • Intercepts: On-site feedback

  • Post-Launch Research

    • After product launch
    • Purpose: “Did we succeed?”
    • Evaluation Methods
      • A/B testing
      • Usability studies
      • Surveys
      • Logs analysis
    • Measures
      • Adoption
      • Usage
      • User satisfaction

• Critical Insight

  • “The user comes first”
  • “Opinions must be backed by research”
  • “Get feedback before, during, and after design”