Right Research Method

Research Method Types
- Based on Who Conducts
  - Primary Research
    - Self-conducted
    - Direct user interaction
    - Examples: interviews, surveys, usability studies
  - Secondary Research
    - “Uses information others put together”
    - Sources: books, articles, journals
    - Done before ideation
    - Usually by product leads
- Based on Data Type
  - Quantitative
    - “Focuses on counting and measuring”
    - Answers “how many” and “how much”
    - Large group surveys
    - Shows majority experience
  - Qualitative
    - “Focuses on observations”
    - Answers “why” and “how”
    - Smaller user groups
    - Detailed needs understanding
Common Research Methods
- Interviews
  - “In-depth information collection”
  - Open-ended questions
  - Detailed responses
  - Example: “How was your experience?”
- Surveys
  - Same questions to many people
  - Mix of qualitative/quantitative
  - “Useful after initial pain point understanding”
- Usability Studies
  - “Test product on users”
  - Identify pain points
  - Post-launch measurements:
    - Success metrics
    - KPIs (Key Performance Indicators)
    - “Time spent on tasks”
    - “Number of clicks to purchase”
Key Selection Insight
- “Method chosen based on question to answer”