Find And Recruit

Finding & Screening UX Research Participants

• Screener Surveys

• “Detailed questions to determine participant fit”

• Demographics to Consider

  • Age and location
  • Job title/industry
  • Gender

• Best Practices

  • Make demographic questions optional
  • Frame questions respectfully
  • Explain purpose of questions
  • “Aim for inclusive design”

• Representative Sample Requirements

• “Must reflect target population accurately”

• Include Underrepresented Groups

  • Consider age, race, gender, ability
  • Account for previous research bias
  • Focus on creating universal experiences

• Participant Recruitment Methods

• Personal Networks

  • Family and friends
  • Professional colleagues

• Online Sources

  • Social media platforms
  • UserTesting/User Interviews sites
  • Relevant online communities

• Real-world Options

  • Existing user base
  • “Hallway testing” in targeted locations
  • Third-party recruiting agencies

• Selection Factors

  • Company requirements
  • Product type
  • Time constraints
  • Budget limitations
  • User accessibility

Effective UX research requires careful participant selection through screening and diverse recruitment methods. The key is finding representative users while working within project constraints to gather meaningful insights.