User Stories
User Stories in UX Design
Section titled “User Stories in UX Design”-
User Story Definition
- “fictional one-sentence story from persona’s point of view”
- Also called scenarios or user cases
- Inspires and informs design decisions
- Expands on personas to deepen understanding
- “fictional one-sentence story from persona’s point of view”
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Benefits of User Stories
- Prioritize critical design goals
- Unite team around clear objectives
- Enable “user-centered/user-centric” design decisions
- Help personalize pitches to stakeholders
- Shows how updates help specific people
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Story Structure
- Formula: “As a [type of user], I want to [action], so that [benefit]”
- Type of user = who we design for
- Action = what user hopes will happen
- Benefit = why user wants the action
- Contains:
- Hero (user)
- Ultimate goal
- Conflict preventing goal
- Example:
- “As an online shopper, I want to receive a text when item arrives so I can pick it up right away”
- Formula: “As a [type of user], I want to [action], so that [benefit]”
User stories are essential tools for UX designers to understand and address user needs while keeping design decisions focused and user-centric. They transform abstract user needs into actionable, clear objectives that teams can rally behind.