Hypothesis

Creating Hypothesis Statements

• Purpose

  • “Educated guess about solution to design problem”
  • Follows problem statement creation
  • Helps narrow research into goals

• Statement Formats

  • If/Then Method

    • Format: “If [name + action], then [name + outcome]”
    • Example:

      “If Arnold downloads app, then can use simplified mode” “If Tobias signs up, then can quickly find walker”

  • We Believe Method

    • Format: “We believe that [solution] for [user] will [outcome]”
    • Example:

      “We believe simplified mode for Arnold will allow efficient hiring” “We believe easy access for Tobias will increase walk frequency”

• Key Characteristics

  • Multiple solutions acceptable
    • Different approaches possible
    • Choose best fit for users
  • Flexible approach
    • Can adjust as learning continues
    • Adapts to new user needs
  • Focus Options
    • If/Then: Direct user needs
    • We Believe: Team perspective with user empathy

Hypothesis statements transform problem definitions into potential solutions, bridging research and design. They provide structured ways to propose and test solutions while maintaining user-centered focus.