Problem

Problem Statements in UX Design

• Pain Points Connection

  • Types:
    • Financial (money-related)
    • Product (quality issues)
    • Process (journey-related)
    • Support (customer service)

• 5 Ws and H Framework

  • Core Questions:
    • Who: user background/context
    • What: specific pain points
    • Where: physical usage context
    • When: problem occurrence timing
    • Why: problem importance
    • How: user goal achievement process

• Problem Statement Structure

  • Formula: “[user] is a/an [characteristics] who needs [need] because [insight]”
  • Key Aspects:
    • Must be “human-centered”
    • Broad enough for creativity
    • Narrow enough to be solvable

• Impact & Benefits

  • Helps establish clear goals
    • Gets team aligned
    • Focuses on user needs
  • Reveals constraints
    • Shows what blocks users
  • Defines deliverables
    • What solution produces
  • Creates success metrics
    • Clear benchmarks
    • Measurable outcomes

Problem statements transform user research into actionable goals. They bridge the gap between identifying issues and creating solutions by providing a clear, focused direction for the design team.