This activity focuses on building problem statements through an AI-guided discussion with Coach. The activity demonstrates the practical application of problem statement development using a fictional product scenario.
What is a problem statement in UX design?
Problem statements transform user research into actionable goals
They bridge the gap between identifying issues and creating solutions by providing clear, focused direction for the design team
Clear Goals
Helps establish clear goals and gets team aligned while focusing on user needs
Constraint Identification
Reveals constraints and shows what blocks users from achieving their goals
Solution Definition
Defines deliverables and what the solution should produce
Success Metrics
Creates success metrics with clear benchmarks and measurable outcomes
The key elements of an effective problem statement follow this formula:
[user] is a/an [characteristics] who needs [need] because [insight]
[user] - The specific person experiencing the problem
[characteristics] - Relevant traits or context about the user
[need] - What the user requires to solve their problem
[insight] - Why this need exists (the underlying reason)
A hardware store owner wants to expand their app to include online ordering for pickup.
“Alex is a carpenter who needs a hammer quickly because he misplaced his in the middle of a serious project.”
User : Alex
Characteristics : Carpenter (professional context)
Need : A hammer quickly (specific, time-sensitive requirement)
Insight : He misplaced his tool during an active project (explains urgency)
Tip
What Makes This Effective
This problem statement clearly identifies the user, describes his relevant characteristics, states his specific need, and provides clear insight into why he has that need. It’s focused enough for a design solution while being broad enough to allow creative freedom.
The AI-guided activity follows a structured progression:
Conceptual Understanding : Define what problem statements are and why they’re useful
Template Learning : Understand the key elements and formula structure
Practical Application : Apply knowledge to create problem statements for realistic scenarios
Feedback and Validation : Receive guidance on problem statement quality and effectiveness
Ask questions to get hints or additional examples
Request clarification when stuck on any part of the activity
Use “I’m stuck” for reframing difficult concepts
Check progress with “How am I doing?” to track completion
Coach responses are based on course materials but may occasionally surface inaccurate information
The activity emphasizes hands-on learning through guided practice, helping students move from theoretical understanding to practical application of problem statement development skills.