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Pablo Rodriguez

Develop Problem Statement

This activity focuses on building problem statements through an AI-guided discussion with Coach. The activity demonstrates the practical application of problem statement development using a fictional product scenario.

What is a problem statement in UX design?

  • Problem statements transform user research into actionable goals
  • They bridge the gap between identifying issues and creating solutions by providing clear, focused direction for the design team

Clear Goals

Helps establish clear goals and gets team aligned while focusing on user needs

Constraint Identification

Reveals constraints and shows what blocks users from achieving their goals

Solution Definition

Defines deliverables and what the solution should produce

Success Metrics

Creates success metrics with clear benchmarks and measurable outcomes

The key elements of an effective problem statement follow this formula:

Problem Statement Template
[user] is a/an [characteristics] who needs [need] because [insight]
  • [user] - The specific person experiencing the problem
  • [characteristics] - Relevant traits or context about the user
  • [need] - What the user requires to solve their problem
  • [insight] - Why this need exists (the underlying reason)

A hardware store owner wants to expand their app to include online ordering for pickup.

“Alex is a carpenter who needs a hammer quickly because he misplaced his in the middle of a serious project.”

  • User: Alex
  • Characteristics: Carpenter (professional context)
  • Need: A hammer quickly (specific, time-sensitive requirement)
  • Insight: He misplaced his tool during an active project (explains urgency)

The AI-guided activity follows a structured progression:

  1. Conceptual Understanding: Define what problem statements are and why they’re useful
  2. Template Learning: Understand the key elements and formula structure
  3. Practical Application: Apply knowledge to create problem statements for realistic scenarios
  4. Feedback and Validation: Receive guidance on problem statement quality and effectiveness
  • Ask questions to get hints or additional examples
  • Request clarification when stuck on any part of the activity
  • Use “I’m stuck” for reframing difficult concepts
  • Check progress with “How am I doing?” to track completion
  • Coach responses are based on course materials but may occasionally surface inaccurate information

The activity emphasizes hands-on learning through guided practice, helping students move from theoretical understanding to practical application of problem statement development skills.