Module Quiz

Module 3 Challenge Quiz

Question 1

A UX design team has completed user stories and journey maps for a mobile app they are designing. They are now writing up descriptions of the user needs that should be addressed. What are these descriptions called?

• Constraint statements
• Problem statements ✓
• Empathy statements
• Solution statements

Question 2

A team of designers has started working on a problem statement for a project. They have defined the user’s need as well as an explanation of why the user has that need. What other components are missing from the problem statement that they should include? Select all that apply.

• User characteristics ✓
• User name
• User demographic ✓
• User’s preferred product features

Question 3

Beyond establishing goals, what can effective problem statements help UX designers do? Select all that apply.

• Set benchmarks for success ✓
• Define deliverables ✓
• Identify target users
• Understand constraints ✓

Question 4

After crafting a problem statement, a designer begins to brainstorm their best educated guess for possible design solutions. They write their ideas into a concise statement. What step in the design solution process did the designer take?

• Sketching a preliminary design
• Drafting the initial wireframe
• Synthesizing the user’s need
• Writing a hypothesis statement ✓

Question 5

When writing a problem statement, which of the following are benefits of using the 5 Ws and H framework? Select all that apply.

• It allows you to identify user pain points.
• It helps you write out who the user is. ✓
• It allows you to hypothesize a clear description of the user’s need.
• It helps you describe the full context of the problem from the user’s perspective. ✓

Question 6

In the 5 W’s framework, researchers ask five “w” questions based on who, what, when, where, and why. Which of the following is an example of a good “where” question?

• Where is the product that the user frequently uses located?
• Where does the user want to be when they experience the problem?
• Where does the user go after they experience the problem?
• Where is the user when they are using the product? ✓

Question 7

An adult wants an easy way to secure timed museum tickets while strolling around the city. The app they use to secure tickets requires advance purchase, so they get frustrated when they try to spontaneously book tickets to popular exhibits. They want to be able to easily book tickets to popular museum exhibits in the app in real time on weekend afternoons without advance planning.

Which part of the problem statement above represents the what in the 5 “w” questions?

• An adult app user
• Museum tickets ✓
• Popular museum exhibits
• Booking in real time without advanced planning
• On weekend afternoons

Question 8

You are writing a value proposition for a mobile app. You can already answer the question: “why should the user care?” What is another important question that you will need to answer to build the value proposition?

• What target users should I design for?
• What does the product do? ✓
• How much should the product cost?
• Who will be an early adopter?

Question 9

A designer starts to develop the value proposition for their new video streaming app. First, they describe the product’s features and benefits, which include simple video monetization and commenting. What is the second step the designer needs to take?

• Review the stakeholder value proposition list
• Develop a high-fidelity mockup of the app
• Explain the value of the product ✓
• Create user stories for the target user group

Question 10

A designer is developing the value proposition for a product. Should they connect features and benefits with specific personas?

• Yes. To determine value, the designer should pair a persona with a value proposition that meets their biggest pain point. ✓
• No. The goal is to develop value propositions that are applicable to the widest range of possible users.
• Sometimes. If personas have been developed, it could be a useful exercise to connect features and benefits with personas.

Answer Summary and Locations

Note

Problem Statement Definition (Q1): Found in the “Develop a Problem Statement” section explaining that problem statements are descriptions of user needs that should be addressed, transforming user research into actionable goals.

Problem Statement Template (Q2): The template [user] is a/an [characteristics] who needs [need] because [insight] includes user characteristics as a key component, discussed in the problem statement development materials.

Problem Statement Benefits (Q3): Located in the “Develop a Problem Statement” section covering how problem statements help set benchmarks, define deliverables, and understand constraints beyond just establishing goals.

Hypothesis Statement (Q4): Referenced in the glossary as “our best educated guess on what we think the solution to a design problem might be” - the step that follows problem statement creation.

5 W’s Framework Benefits (Q5): The framework helps identify pain points, write out who the user is, describe the full context, and hypothesize user needs as discussed in the problem statement sections.

“Where” Questions (Q6): Good “where” questions focus on the user’s context when using the product, as covered in the 5 W’s framework discussion.

“What” in Problem Statements (Q7): The “what” represents the core need or action the user wants to accomplish - in this case, booking museum tickets in real time without advance planning.

Value Proposition Questions (Q8): Found in the “Determine a Value Proposition” section covering the two fundamental questions: “What does your product do?” and “Why should the user care?”

Value Proposition Steps (Q9): The four-step process outlined in the value proposition section: describe features/benefits, explain value, connect with user needs, review the list.

Persona Connection (Q10): Step 3 of the value proposition process emphasizes pairing personas with value propositions that meet their biggest pain points, as detailed in the value proposition development section.