Module Quiz

Module 4 Challenge Quiz

Question 1

Your UX design team is into the ideation phase of the design process. You lay out the ground rules of ideation. What should you say? Select all that apply.

• In the ideation phase, categorize the ideas that are feasible and those that are not.
• In the ideation phase, throw out the really crazy ideas.
• In the ideation phase, there is no judgment of ideas. ✓
• In the ideation phase, come up with lots of ideas. ✓

Question 2

The UX design team has settled on a few ideas that they think are viable for the design. What is the best action the design team should take to decide on the best option for the design solution?

• Create designs for each solution and identify which one meets the user needs and the scope of work requirements.
• Have the client review the ideas and select the one that they like best.
• Ask users to test the ideas to see which one seems to resonate the most. ✓
• Have the design team vote to see what the majority likes.

Question 3

As your UX design team is ideating and narrowing down the ideas to viable options, you remind them they need to partner with the client team. Which client teams will your UX design team likely be partnering with?

• The leadership and accounting teams
• The marketing and branding teams ✓
• The human resources and ethics teams
• The security and computer and information technology teams

Question 4

Your client has asked you to remind them about the work your UX design team did to get to know the potential users for the app they are designing. You remind them of the first phase in the design process: empathize. What did your team do during this phase to get to know potential users? Select all that apply.

• They created user personas. ✓
• They brainstormed with users and collected their ideas.
• They constructed empathy maps. ✓
• They produced user stories and user journey maps. ✓

Question 5

Your UX design team has created a goal statement based on the insights and research they have gathered. What should their goal statement include? Select all that apply.

• One or two sentences that describe the product and its benefits for the users ✓
• The best practices for UX design and the team members who will ensure these are carried out in the design
• The ideal solution for the design ✓
• The delivery timeline and go-live dates for launch

Question 6

Your UX design team is struggling to put their goal statement into a logical format. You suggest using a goal statement template. What does this template say?

• Our product metrics are determined by how users are affected by the product, the actions they take within it, and the type of feedback they provide.
• Our product will let users perform specific actions which will affect a specific user by an action. We will measure effectiveness by its impact. ✓
• Our product gives users the ability to perform actions in a certain order, resulting in completion of the given task.
• Our product success is measured by predetermined metrics and is based on the actions the users perform, along with how they perceive the tasks to be completed.

Question 7

You have asked your team to conduct a competitive audit during their brainstorming and ideation. Why would they conduct a competitive audit at this stage?

• So they can direct future users to the competitor’s product to determine which product the users enjoy more.
• So they can learn from others about what has worked and not worked ✓
• So they can provide industry information to the project stakeholders
• So they can offer feedback to the competitors

Question 8

You are conducting a competitive audit and have decided to start with a direct competitor. Why would you focus on a competitive audit of a direct competitor? Select all that apply.

• They have similar products to yours and focus on the same audience. ✓
• They are trying to solve the same problem as you. ✓
• They have the same audience as you, but your products are in different industries.
• They have similar products to yours but focus on a different audience.

Question 9

You have asked your team to conduct a competitive audit. You tell them that in general, competitive audits are really useful and have a lot of benefits for the design research. But there are some limitations. What are some limitations of competitive audits? Select all that apply.

• They can be biased depending on the designer who is conducting the research and their perception of the product or company they are researching.
• The research can be interpreted incorrectly. ✓
• They can stifle creativity. ✓
• The research may be skewed if the product is older or the business has had turnover.

Question 10

The UX design team is ideating. You introduce the exercise, “How might we” to them and tell them it is an exercise that requires teamwork. What should you say to explain this? Select all that apply.

• “How” suggests that the results from the competitive audit guide the design.
• “How” suggests that there are no answers yet. ✓
• “Might” emphasizes that the ideas generated are possible solutions. ✓
• “We” suggests a collaborative effort. ✓

Answer Summary and Locations

Note

Ideation Ground Rules (Q1): Found in the “Understand Design Ideation” section explaining that ideation requires no judgment of ideas and focuses on generating lots of ideas during the brainstorming phase.

Decision Making (Q2): Located in the ideation sections discussing how users, not the design team or clients, should test ideas to determine which solutions resonate most with the actual target audience.

Client Partnership (Q3): Referenced in the “Recognize Business Needs During Ideation” section covering how UX designers work closely with marketing and branding teams due to their impact on user experience.

Empathize Phase (Q4): Covered throughout the “Use Research to Inform Ideation” section detailing the tools used in the empathize phase: user personas, empathy maps, user stories, and user journey maps.

Goal Statement Content (Q5): Found in the “Create Goal Statements” section explaining that goal statements should be one or two sentences describing the product and its benefits, providing the ideal solution for the design.

Goal Statement Template (Q6): The exact template is provided in the “Create Goal Statements” section with the formula for structuring effective goal statements.

Competitive Audit Purpose (Q7): Explained in the “Competitive Audits” section covering how audits help learn from others about what has worked and not worked in the market.

Direct Competitors (Q8): Defined in the competitive audit sections as companies with similar products focusing on the same audience, essentially trying to solve the same problem.

Audit Limitations (Q9): Discussed in the competitive audit limitations section covering how research can be interpreted incorrectly and can stifle creativity if not used properly.

How Might We Exercise (Q10): Detailed in the ideation exercises section explaining how “How” suggests no answers yet, “Might” emphasizes possible solutions, and “We” suggests collaborative effort.