A wireframe is a basic outline of a digital experience, like an app or a website. As the name suggests, wireframes look like they were created with wires - they’re mostly lines and shapes with some text.
Wireframes establish the basic structure of a page before any visual considerations like color or images are added. They serve as an outline to get the team on the same page early in the project.
Guiding Question
How do I organize information on the page in a way that makes sense for users?
Wireframes highlight the intended function of the product. When drawing wireframes, think about how elements serve the overall functionality. For example, the function of a button should be clear, and that functionality is expressed through the way it’s drawn.
Wireframes allow the team to quickly try out different design options and serve as a guide for everyone involved in the project, which saves time later in the development process.
Early Problem Detection: Wireframes allow you to map out how elements will look on each page and how users will navigate, helping catch missing, misplaced, or disorganized elements
Focus on Structure: The simplicity of wireframes helps stakeholders focus on structure instead of getting distracted by details like color and text
Rapid Iteration: Wireframes let you explore a greater number of design ideas and make it easy to create new designs faster
Wireframes are valuable throughout the design process, but they’re especially important when you need to:
Get alignment on structure and functionality early in the project
Explore multiple layout options quickly
Communicate design concepts to stakeholders
Bridge the gap between user research and detailed design
Plan information architecture and user flows
Remember, there’s almost no wrong time to use a wireframe. Some teams might be tempted to skip wireframing to save time, but it’s actually a key part of the design process that prevents bigger problems later.
The magic of wireframes lies in their simplicity - they help you focus on what matters most: creating a structure that serves your users’ needs effectively.